“Rare Bloom” : Aveda’s Latest Make Up Collection


We are so excited about the launch of Aveda’s “Rare Bloom” make up collection! Aveda have released this limited edition collection of fashion colours to compliment this season’s best trends.

Using plant power and natural minerals (not synthetic minerals made in a laboratory), Aveda has perfected the fusion between natural products and bright, on-trend colours. The strong lip trend isn’t going to go away in a hurry, and Aveda are on top of  that, with a bright “Magenta Berry” Nourish-Mint Smoothing Lip Colour (RRP $29.95), and an awesome lip liner to nail that crisp outline. For those a little shy, we have a much tamer “Sheer Peony” Mineral Lip Colour, which still delivers a fantastic colour. These are complimented by two bright shades of Rehydrating Lip Glaze (RRP $34.95), “Pink Hibiscus”, and “Fire Poppy”.

The collection also comprises of four brand new shades of Petal Essence Eye Colour. The shades are “Coriander”, “Plumeria”, “Indigo Sky”, and everyone’s favourite “Rose Gold”. These retail for $24.95 each. And to top it all off, a gorgeous Petal Essence Eye Definer, (RRP $29.95) in the most gorgeous shade of Turquoise that we have ever seen.

These are strictly Limited Edition, and are sure to go, so ask your stylist for your Complimentary Finishing Touch to try them out and have a play with these brave colours. We love what Aveda’s Global Artistic of Makeup, Janell Geason has done with her model below!



Aveda “Heartlands” Tour 2013


Last night our team had the privilege of being Aveda’s guests at an amazing event held on a beautiful rooftop in South Melbourne. Aveda Global President Dominique Counseil led the evening, which was both informative and fun, and involved Victoria’s top Aveda Salons.

It began with the guests (us!) receiving complimentary Aveda rituals, including massages, hand treatments, and customised Personal Blends perfume making (With Aveda’s head pure-fumist, all the way from Minnesota!). This was awesome, as it is normally us doing these on our guests on a daily basis, and it gave us a real appreciation of how nice it is to be pampered. 

Following this, the real fun began. Dominique Counseil spoke to us about Aveda, the mission, and how he has continued to maintain and improve the Aveda vision and mission globally, and gave us a real insight to the indigenous communities worldwide that Aveda (and us!) helps sustain. In fact, the organic sandalwood oil is harvested by an indigenous tribe in the Northern Territory, and Aveda ensures that they are paid correctly, and able to continue to live a traditional life because of this. More insight was given to the plans to increase the content of certified organic ingredients from 97% to 100% in the near future. He was a very interesting and inspiring man, and we think he does a great job.

Aveda Global Colour Director, Ian Michael Black then presented some models from the latest Aveda collection “Heartlands”. He spoke to us about scaling colour back, and his vision that things didn’t need to be “way out” to be creative and beautiful. We certainly agreed.


Allan Ruiz, Aveda Global Style Director then came on stage and spoke about his part of the collection. His vision for easy-to-wear, commercial styles rang true, and I believe that our team walked away with plenty of inspiration on how to incorporate these looks into those of our guests. The recently crowned North American Hairdresser of the Year was entertaining, fun, and so talented.

Thanks Aveda for inviting us to be your guests at such an inspiring, amazing evening.